Decision Making Support System


A Decision Making Support System (DMSS) shown in Fig.1 is a computer-based information system that supports business or organizational decision-making activities, typically resulting in ranking, sorting, or choosing from among alternatives. DMSSs serve the management, operations, and planning levels of an organization and help people make decisions about problems that may be rapidly changing and not easily specified in advance.


Fig.1 Decision making supporting system


Our lab uses data-driven technologies to develop new and innovative decision making support algorithms to support marketing decision behaviors and pricing strategies. One of application is movie box-office revenue prediction (Fig.2). Given the history data of movie box-office revenue,  multiple machine learning methods are applied in order to find the most reasonable ticket prices of movies unreleased.


Fig.2 Decision making procedure


We use multiple statistical algorithms such as Support Vector Machine (SVM), Artificial Neural Network (ANN) and Decision Tree (DT) to do decision making given big data information. The whole procedure can be found in Fig.3.

Fig.3 Decision making procedure


YichengZhong, XuekeZheng, ShunjieSu, ChenziZhang